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Every day your
organization--and
you--are in the
spotlight. Your
employees are
performing and
the
audience--your
customers--will
love the show,
hate it, or
worst of all
ignore it. Scott
McKain has
discovered what
the film,
television, and
music industries
have known for
years: to be
successful, you
must create an
emotional link
with your
audience.
-
Tell
your story
well. It
will make
you a star.
-
Have a
short,
powerful,
and unique
high concept
statement.
It worked
for Jaws and
it will work
for you.
-
Practice
the eight
essential
acts your
customers
want you to
perform.
-
Your
employees
are the
stars of the
show. Treat
them that
way.
-
Create
the Ultimate
Customer
Experience,
and you will
acquire
amazing
loyalty and
unlimited
referrals.
"No matter what
your business,"
says Scott
McKain, "you are
always on stage.
Make your
performance one
that leaves your
customers with a
feeling of Wow!"
ALL Business
is Show Business:
Create the
Ultimate
Customer
Experience to
Differentiate
Your
Organization,
Amaze Your
Clients, and
Expand Your
Profits
By:
Scott McKain
ISBN-10: 0785206086
ISBN-13: 9780785206088
Publisher:
Thomas Nelson -
2004-07-22
Paperback | 224
Pages | Product
Dimensions: 8.6
x 5.5 x 0.6
inches
|
